Senin, 27 September 2010

[B412.Ebook] Fee Download The UnStoppables: Tapping Your Entrepreneurial Power, by Bill Schley

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The UnStoppables: Tapping Your Entrepreneurial Power, by Bill Schley

The UnStoppables: Tapping Your Entrepreneurial Power, by Bill Schley



The UnStoppables: Tapping Your Entrepreneurial Power, by Bill Schley

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The UnStoppables: Tapping Your Entrepreneurial Power, by Bill Schley

How to tap the real source of entrepreneurial power in you and in your organization

The UnStoppables is based on foreword author Graham Weston's experience growing Rackspace, as well as fascinating case studies from such organizations as the Navy SEALs and Israeli Special Forces. In The UnStoppables Bill Schley, co-founder of the branding firm Brand Team Six shows how the best practitioners think continuously about two things: The Big Picture and the Little Picture--essence and essentials. The essentials are the business and financial mechanics required of any working enterprise. But the essence is the emotional mechanics to deal with obstacles, risk, fear and failure. Mastering the emotional mechanics is how entrepreneurs succeed and winners win. This is how you capture the unlimited power of entrepreneurship to spark a successful start-up or revitalize a mature organization.

  • Explains why what's stopping you is more important than what's starting you, how to tap the essence of entrepreneurial power in you and in your organization, and how motion generates vision
  • Bill Schley is an award winning author and established expert on branding and marketing communications, as well as the co-founder and creative director of the branding firm Brand Team Six
  • Graham Weston is the internationally renowned co-founder and chairman of Rackspace, the world's #1 cloud computing and managed hosting company

Locally, this book teaches you how to become an entrepreneur or to inspire an entrepreneurial mindset to boost any stage business. Globally, this book is about how this nation can launch thousands more entrepreneurs for the future.

  • Sales Rank: #814755 in eBooks
  • Published on: 2013-04-12
  • Released on: 2013-04-12
  • Format: Kindle eBook

From the Inside Flap

The UnStoppables is a book about entrepreneurs.

Entrepreneurs are the foundation of our economy—they're making the jobs and inventing the markets of the future. But, the essence of entrepreneurship isn't taught in business schools or text- books. So we went on a journey to find it.

This is the story about how an unlikely team—the chairman of a multibillion-dollar tech company, a few Navy SEALs, some Israeli innovators, and a branding expert—came together to find the central core of entrepreneurship. What they discovered will change the conventional theories on this topic. But, most important, their discoveries will change you. Because what they found is the power that makes people UnStoppable. Something to be tapped, not taught. A power waiting in all of us who are willing to set it free.

Based on the unique entrepreneurial experience of foreword author Graham Weston, along with author Bill Schley's expert insights on finding your "Big Idea," this book delves deeper than normal business books and offers a unique perspective, specific to the authors' experiences. It connects you with the world's greatest masters of fear, risk, failure, and innovation-on-the-fly in any situation, revealing the lessons that only they could teach you.

The UnStoppables will show you the "emotional mechanics" that put entrepreneurs in motion and the six rule sets that make entrepreneurs succeed in start-ups and big companies. But, most of all, it will make you a believer.

From the Back Cover

Praise for The UnStoppables

"Finally, a guidebook for entrepreneurs that shows what it's really about—how they make a difference and transform lives by inspiring teams to touch greatness; how they learn to delight their customers most of all."—Fred Reichheld, Bain Fellow, creator of Net Promoter®, and author of The Ultimate Question 2.0

"We became the third largest non-alcoholic beverage company in North America, which nobody thought was possible, using UnStoppable ideas explained in this book—especially that nothing stops a team on an inspiring mission, and that only cultures built on belief can compete in the new era. This book will make you a believer, too."—Kim Jeffery, former president and CEO, NestlĂ© Waters North America, owners of Perrier, San Pellegrino, and other leading brands

"If there were a graduate school that truly taught entrepreneurship, Graham Weston of Rackspace would not only be the classic case study, he would teach the course! He and his partners understood on day one that people and integrity are what it's all about."—Lisa Ireland, Partner, The Hamilton Companies

"Twenty-one years in the SEALs taught me the mechanics of doing 'no matter what.' This book actually translates it for entrepreneurs—ordinary folks who face many of the emotions we do. I know because like many of my teammates, I've become an entrepreneur. The lessons in this book are making it happen."—Bill Seith, Special Operations Chief (Ret.), U.S. Navy SEALs; entrepreneur

"The UnStoppables cracks the code for anyone to understand what it takes to accomplish the greatest of goals, as an entrepreneur or a professional. We take these same strategies on our toughest missions—and then we use them to succeed in civilian life. This book shows you how."—Yossef Idan, Commander, Elite Units, Israel Defense Forces; entrepreneur

"Successful entrepreneurs are willing to begin 'walking in the direction of their dream' before they have all the answers. This book is a good reminder that fear, uncertainty, and doubt—the enemies of 'doing'—can be overcome to achieve your dreams."—Steve Wiggins, founder and former chairman, Oxford Health Plans

About the Author

BILL SCHLEY is an award-winning author, speaker, established expert on branding, and a lifelong entrepreneur. He began his career as a writer at Ted Bates Advertising in New York, the legendary agency that created the Unique Selling Proposition. Bill is the cofounder and creative director of BrandTeamSix. The UnStoppables is his fourth book.

GRAHAM WESTON started his first business in 7th grade, selling organic pork with ads that read: "Go Hog Wild!" Today, he is the internationally renowned cofounder and chairman of Rackspace, the world's number-one Open Cloud computing and managed hosting company. Started in San Antonio in 1998, Rackspace has grown to over 5,000 employees and 200,000 customers worldwide—including over 60 percent of the Fortune 100. He is a leading philanthropist and supporter of entrepreneurship through his 80/20 Foundation. He is also the cofounder of Geekdom, Texas's largest collaborative workspace that brings innovators, developers, and entrepreneurs together to build ideas and start-ups.

Most helpful customer reviews

6 of 6 people found the following review helpful.
Informative But Also a Commercial for the Foreword Writer
By Amazon Customer
Since the Great Recession began in 2008, more and more people have looked towards entrepreneurship as a solution to joblessness. And with the need for entrepreneurs comes the need for information in books like The Unstoppables: Tapping Your Entrepreneur Power by Bill Schley. Schley is the co-founder of BrandTeamSix, a firm that helps new business owners. But does the book help them?

It may surprise you to discover that the first half of the book reads like a long, dry, White Paper. What's even more shocking is that the book has a multitude of typos, something you don't expect in a traditionally published book such as this. And though Graham Weston, co-founder of Rackspace, wrote the foreword, you may be turned off by the non-stoppable references to his company's success.

The book's saving grace comes in Part II, where the book transforms into a cornucopia of brilliant ideas on the difference between optimizers and entrepreneurs, the importance of teams, how to sell, and how to market your company. That in itself makes the book worth getting and keeping as a reference guide for entrepreneurs.

The book concludes by sharing why entrepreneurship is so important for America. Schley even gives suggestions as to how to deliver business ownership classes in schools and universities. The ideas make a very interesting read.

If you can get past the typos and the long commercial for Rackspace, you will learn a lot from The Unstoppables.

Reviewed by E.R. Carpenter
Author of "ASKING: The Life-Changing Secret to Success in Sales and in Life"

6 of 6 people found the following review helpful.
Entrepreneurship for Everyone
By John Richter
I managed to read "The UnStoppables" in one sitting. I found it informative, easy to read and even inspiring. This book debunks the myth that entrepreneurship is only for a privileged few people. You don't need a fancy MBA to start your own business, but you do need to be in the right frame of mind--you have to start thinking like an entrepreneur. "The UnStoppables" teaches you how to do that. Highly recommended.

3 of 3 people found the following review helpful.
Empowering
By Rachel Pianka
The Unstoppables has reaffirmed my approach to entrepreneurship and more importantly has given me actionable ideas for applying the concept of being unstoppable toward the success of my organization. The case studies found in the book clearly support the premise, even though derived from many non-business settings. Bill Schley writes an engaging and entertaining book with a powerful message leaving the reader feeling empowered.

See all 21 customer reviews...

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